Fabricated in Hobart, Tasmania
Designed as a portable bar and showcase for Tasmanian whiskeys, the Magic Box thrilled the jury with its innovation: the project challenges the very notion of what we might consider a “space.” On first look, the Magic Box appears to be an intricately designed barrel, but it unfolds to become a bar, a product display unit and a slice of Tasmania that can be transported to any place in the world. Designed with outward-swinging “petals,” the box can be configured to fit a number of different spaces and types of events. Tasmanian oak has been used, and the native Tasmanian fagus leaf has been etched onto the interior display trays to further express the craftsmanship and traditions of the island state. The jury was impressed with the extremely thoughtful attention to detail that went into the project, as well as its sense of place and clever portability that allows that place to be experienced anywhere.
The Magic Box is a transformative, pop-up whisky tasting installation, celebrating Tasmanian design, craft and whisky, designed to tour globally.