17 Leigh Street
A laneway restaurant in the centre of Adelaide, Shobosho's visual identity reflects and amplifies the nature of the business itself: a fire-focused kitchen turning out modern Japanese cuisine. There's an innovative use of painted neon signage with the lighting appearing burning hot, almost shimmering, bringing the identity to life in physical form. This not only matches the charcoal-driven food offering but is also picked up by other visual identity and interior design elements of the business. The jury appreciates the way the physical qualities of the signage and its vertical position tie the venue to its street setting, creating impact and vibrancy.
The aim of this project was to create a modern Japanese-inspired brand, referencing the space and food and beverage offering of Shobosho. The brand was to be minimal and sophisticated in nature.