2024 Gallery
Shortlist: Best Identity Design
Principle Design for Madeleine De Proust
253 Lygon Street
Carlton, VIC
Michelin-starred chef Hyoju approached us to create a brand identity for her unique bakery. We developed the brand strategy, identity, naming, website, packaging, and signage for Madeleine de Proust, inspired by nostalgic French flavours with Korean nuances, ensuring a sophisticated yet contemporary aesthetic that stands out in a competitive market.