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2021 Gallery

Shortlist: Best Identity Design

Seven for Fable Dunedin

310 Princes Street
Dunedin Central
Dunedin, NSW

Interior photograph of Fable Dunedin by Yuki Sato
Photography: Yuki Sato

Our brief: a boutique hotel brand that would elevate standards of luxury. Insight defined that ‘experience residue’ is the currency of millennial travellers seeking a memorable, instagrammable experience.

We named it ‘Fable’, and the core brand idea ‘be the memory’ underscores the concept of emotional moments, becoming tales worth retelling.

seven.co.nz
Interior photograph of Fable Dunedin by Yuki Sato
Photography: Yuki Sato
Interior photograph of Fable Dunedin by Yuki Sato
Photography: Yuki Sato
Interior photograph of Fable Dunedin by Yuki Sato
Photography: Yuki Sato
Interior photograph of Fable Dunedin by Yuki Sato
Photography: Yuki Sato
Interior photograph of Fable Dunedin by Yuki Sato
Photography: Yuki Sato
Interior photograph of Fable Dunedin by Yuki Sato
Photography: Yuki Sato
Interior photograph of Fable Dunedin by Yuki Sato
Photography: Yuki Sato
Interior photograph of Fable Dunedin by Graham Warman
Photography: Graham Warman
Interior photograph of Fable Dunedin by Graham Warman. CPG Hotels.
Photography: Graham Warman. CPG Hotels.
Interior photograph of Fable Dunedin by Graham Warman
Photography: Graham Warman
Interior photograph of Fable Dunedin by Graham Warman
Photography: Graham Warman
Interior photograph of Fable Dunedin by Yuki Sato
Photography: Yuki Sato
Interior photograph of Fable Dunedin by Seven
Photography: Seven
Interior photograph of Fable Dunedin by Seven
Photography: Seven
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