2021 Gallery
Shortlist: Best Identity Design
Seven for Fable Dunedin
310 Princes Street
Dunedin Central
Dunedin, NSW
Our brief: a boutique hotel brand that would elevate standards of luxury. Insight defined that ‘experience residue’ is the currency of millennial travellers seeking a memorable, instagrammable experience.
We named it ‘Fable’, and the core brand idea ‘be the memory’ underscores the concept of emotional moments, becoming tales worth retelling.
