2021 Gallery
Winner: Best Identity Design
One&Other for Hazel
164 Flinders Lane
Melbourne, VIC
Hazel is a pared-back eatery by the Mulberry Group, stretching over two floors of Flinders Lane’s historic Richard Allen & Son. A place for people to gather and feast. The identity pays homage to the building and its former life, and is understated yet considered, seamlessly complimenting the Hazel experience.
Jury Citation
An obvious winner in the Best Identity Design category, Hazel’s stylish collection of business cards, puzzle coasters and bill holders completes the precise branding of this pared back restaurant in the heart of the Melbourne CBD. The jury engaged with the strong typography that captures the elevation of the eatery’s heritage Richard Allen and Sons premises, with blueprints of the building appearing on the reverse side of the coasters and letterpress business cards. The colour palette is subdued and timeless but never cold, and pays homage to the building’s history without straying into kitsch. The brand designers worked closely with owners The Mulberry Group and the interior design team to create a visual presentation that underlines Hazel’s sense of place, reflecting the warmth of the two-storey venue and referencing the building’s sense of history. The jury identified this as a highly resolved design that works hand-in-hand with the restaurant it represents.
