2017 Gallery
Winner: Best Identity Design
Fabio Ongarato Design for Jackalope Hotel, Mornington Penninsula
166 Balnarring Rd
Merricks North, Victoria
For the adventurous and curious, a fiercely original hotel Jackalope, is born. The duality of the Jackalope informs the experience, providing an escape from reality.
The alchemic site narrative, tribute to both Jackalope’s transformative nature and the viticulture business, informed hotel, bar and restaurant identities, expressing the hybrid through contrasts.
Jury Citation
With overtones and undertones of Donnie Darko hovering inevitably around the design, the identity collateral of Jackalope represents an ambitious and boldly coordinated, highly integrated relationship to the interior and venue it supports.
The designers have managed to marshal and occupy multiple channels of attack to create an identity that cascades from supergraphics, environmental wayfinding, door signs and other placards, to menus, paper collateral, typography and uniforms.
The supergraphics in particular highlight the main building, creating a moment of intensity. As the identity reveals itself through the visitor’s experience, it’s evident there is an overall inventiveness to each layer of the graphics. As a highly integrated, carefully considered overall experience, Jackalope is a singular achievement and a clear winner.
