2016 Gallery
Commendation: Best Identity Design
Principle Design for Tetsujin Bar & Restaurant
Victoria
Drawing inspiration from the Japanese culture of machines, Principle Design crafted a vibrant visual language for Tetsujin Bar & Restaurant. Tetsujin’s contrasting dynamics inspired the concept of ‘Order vs. Chaos’, which was realised through wall graphics, uniforms, packaging and signage that reflect the change in mood throughout the restaurant.