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2013 Gallery

Winner: Best Identity Design

Collegamento – David Pidgeon, Robert Simeoni & Callum Morton for Bar Di Stasio

Victoria

Photography: Collegamento

Bar Di Stasio opened its doors in December 2012, being an expansion of the Melbourne institution Café Di Stasio.

www.pidgeon.com.au

Jury Citation

When a bar is destined to become a staple of the hospitality scene because of its quality, genealogy and faultless management, its visual identity might seem of peripheral importance. At Bar Di Stasio, however, (as in every part of the Di Stasio eat-drink empire), no aspect of the integration of food, culture, art and design has been casually considered, no opportunity neglected, in elegantly and earthily projecting the persona of this new endeavour. Each component – signage, website and the graphic accoutrements of the place – has been designed with potency and confident simplicity. They are cohesive without repetitious thematic, and the dazzling slideshow of images on the Di Stasio website ventures beyond visual richness, sensuality and warmth into the downright hot. Underscoring each element is a sense of translation appropriate to this child of legendary Cafe Di Stasio: between old and new media, old and new spaces, and between the architectural and art worlds that are Di Stasio’s province. Nothing is lost in translation, though, and the Collegamento’s collaboration is a seductive revivification of Di Stasio’s celebrated legacy to the design and hospitality industries.
Photography: Collegamento
Photography: Collegamento
Photography: Collegamento
Photography: Collegamento
Photography: Collegamento
Photography: Collegamento
Photography: Collegamento
Photography: Collegamento
Photography: Collegamento
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