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2012 Gallery

Winner: Best Bar Design

Travis Walton for Pretty Please

Victoria

Photography: Shannon McGrath

Jury Citation

Prettiness becomes almost decadent in the lavish fantasy setting of Pretty Please. Catering for the savvy night crowds of Melbourne’s sophisticated bar scene, Pretty Please offers a sumptuous spatial setting for even the most jaded palate. The design themes are diverse, opulent and lush, with overscaled photo-murals of foliage and blooms so vivid one can almost smell them. Dexterous planning and lighting caters for both large and intimate groups, with luxurious upholstery of velvets and silks in banquettes and alcoves providing sensory “nests” among the psycho-botanical setting. The floating white bar is a clean, ethereal foil to this excess, with its clever sweep of uplit bottles curving into a double-height void. Though Pretty Please might play on childhood fairytale perceptions in its imagery and pervasive “pinkness,” there is nothing innocent or naive about this very adult playground.
Photography: Shannon McGrath
Photography: Shannon McGrath
Photography: Shannon McGrath
Photography: Shannon McGrath
Photography: Shannon McGrath
Photography: Shannon McGrath
Photography: Shannon McGrath
Photography: Shannon McGrath
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